Gross merchandise valueGross merchandise value is the value of goods sold in a period. In an inventory model, the inventory of goods and services is owned by the e-commerce entity and is sold to the consumers directly. Instead, when a store sells a product, it purchases the item from a third party and has it shipped directly to the customer. Gross marginIt is a company's total sales revenue minus its cost of goods sold (COGS), divided by total sales revenue, expressed as a percentage, according to Investopedia. Gross margin is a basic key performance indicator of any business that sells merchandise.

Source: The Hindu May 06, 2018 15:13 UTC