The kind of investor that Pook​ represents is a "Planter", one of the four types of investors identified by research from the Financial Markets Authority. Supplied Ellen Pook is a ‘Planter’, one of four types of investor types identified in new research from the FMA. Rob Everett​, chief executive of the FMA, said the research into the retail investing market was crucial to understanding this new kind of investor. Supplied Kristen Lunman, co-founder and general manager of Hatch, says different platforms can attract different investing personalities. Anthony Edmonds​ founder of InvestNow​ agreed that different types of investors would tend to put their money on different platforms.

Source: Stuff August 04, 2021 19:41 UTC