What it takes to build a fruit snacks business in Nigeria with Affiong Williams - News Summed Up

What it takes to build a fruit snacks business in Nigeria with Affiong Williams


Published by Terser Adamu on 18 May 2023Click to print (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)In Episode #70 of the Unlocking Africa podcast, Terser Adamu talks to Affiong Williams, who is the founder and CEO of ReelFruit. The company’s vision is to be Nigeria’s largest end-to-end fruit processing company. The podcast covers the following topics:The complexities within Nigeria’s fruit value chainThe struggle of forging links with farmers and investing in Nigeria’s fruit value chainReelFruit’s process of ensuring sourced fruits meet the company’s quality standardsThe hurdles faced when building a factory: financing, machinery acquisition, and quality controlThe potential for selling made-in-Nigeria products on a global scale with examples from the US and Europe. Listen below:>>Listen on Apple PodcastsListen on SpotifyListen on Google Podcasts


Source: The North Africa Journal May 18, 2023 09:44 UTC



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