Once the No 1 platform for photos of pretty sunsets, Instagram has broadened its horizons. The joke smart alecks like to make about Facebook to show how uninvested they are – “how else would I know what my friends had for breakfast?” – actually applies to Instagram. Snapchat and Instagram are locked in a battle for the hearts and minds (and content) of Generation Z – today’s 18-year-olds and younger. And Snapchat’s first public earnings report on Wednesday, showing slower user growth and lower revenue than anticipated, suggests Instagram is winning. pic.twitter.com/MJfOnxVBAsFor Instagram, planting the seed of an alternative account among its users potentially pushes its user figures closer to 1 billion.

Source: The Guardian May 12, 2017 06:00 UTC