Gen Z – colloquially known as ‘zoomers’, born between 1996 and 2010 – can also be called the Instagram generation. In 2024, Gen Z in India have ranked staying healthy, exploring career paths, and travelling as their top priorities. However, in contrast to other nations, Gen Z in India exhibit a stronger focus on their career pursuits. As compared to other countries, Gen Z in India also believe starting their own business is the best way to achieve wealth.Among the various regions surveyed, the enthusiasm for creatively showcasing fashion trends is notably higher among Indian Gen Z. Looking ahead to 2024, Indian Gen Z specifically anticipates an increase in content featuring life advice, more 'day-in-the-life-of' content depicting everyday experiences, and content related to their respective professions.

Source: Forbes December 15, 2023 10:34 UTC