Well, Grumpy Bagels is one of a growing number of lucky restaurants that has had the sheer good fortune of “going viral”. Instant popularityWhen Grumpy Bagels went viral, its founder, Claire Tan, says she was completely unprepared for the enormity of what happened next. Business is evidently still going strong and she credits going viral with giving her a head start. Since it went viral, Tan has enhanced Grumpy Bagel’s menu with new viral bagels like this maple cream cheese bagel, which has become very popular. So going viral definitely helps build interest, but if you don’t know how to sustain it, it might not give you longevity.

Source: The Star February 05, 2026 05:28 UTC