What election hoardings can learn from the commercial worldSimon Maude / Stuff.co.nz Branding expert Simon Wedde thinks NZ political parties can learn a thing or two from the commercial world. Marketing experts have praised Labour leader Jacinda Ardern's new election hoardings and say others should take notes. SIMON MAUDE/STUFF Labour's 'Let's do this' slogan is an example of effective brand marketing, Simon Wedde says. READ MORE:* The ways election hoardings get damaged* Jacinda Ardern unveils new election hoardings* National MP Nicky Wagner breaks election hoardings rulesThe rows of signs on street corners were called "untidy", " ugly" and "just a canvas for visual ridicule", by members of the public on Neighbourly when asked whether users felt the billboards still served a purpose at all. DAVID WHITE/STUFF Election hoardings are regularly defaced or damaged.

Source: Stuff August 25, 2017 00:00 UTC