But the result is that Jeeps are starting to look like VWs, and Hyundais are starting to look like BMWs. We’re inundated with more messaging and noise than any generation before, but all of it is converging to more of the same, more bland. Solve uniquely African problemsIt’s a beautiful time to be an African brand. In summary, there is a tendency to averaging all around us, attention spans are shorter, and the world is noisier. Without this they run the risk of becoming one those monochromatic cars that blends into an increasingly bland background.

Source: The Guardian October 16, 2024 12:16 UTC