Popular video-sharing platform TikTok has released detailed data on the most searched topics and personalities in Pakistan for the year 2025. The report shows that Pakistani users used the app not only for entertainment but also for information, purchasing decisions, educational guidance and learning new skills. According to Umeesh Naveed, Head of Content Operations at TikTok in South Asia, TikTok search has become an integral part of daily life in Pakistan. Health and FitnessSearches for fitness increased by 66% in 2025, which shows that Pakistanis have become more conscious about their health and exercise routines and are preferring video guidance. In addition to traditional dishes ‘Biryani’ and ‘Aloo’, viral food trends such as ‘Lava Burger’, ‘Macha Drink’ and ‘Dubai Chocolate’ also caught the attention of consumers.

Source: The Patriot December 26, 2025 15:11 UTC