“There are large gaps in the way energy efficiency measures are understood and therefore implemented in India,” he says. “Hotels would prefer to buy new furniture or a hospital would invest in new gear, rather than invest in energy efficiency measures.”Indian ventures looking to crack the energy efficiency market can look to Elon Musk for inspiration. In seven years, the company has evolved from being a trader in renewable energy certificates (RECs) to building its own suite of energy efficiency products. The company, founded by three 2002 batchmates of IITDelhi, focuses on operational energy efficiency. "In the next five to seven years, we are also looking to make large appliances like air conditioners more energy efficient by replacing motors used in compressors with energy efficient BLDC motors," says Meena.

Source: Economic Times May 27, 2017 18:22 UTC