Here are a couple of big things you have to decide if you are considering an initial coin offering (ICO):A Token Or A Coin? For instance, at Storj, you use STORJ (a token) to buy encrypted storage, and you get paid in STORJ for farming. If that is confusing to you, just imagine how much attorneys charge just to help you decide between doing a token sale or an ICO. If you are going to do a token sale or ICO in the United States, then say hello to the IRS. My current belief is that the IRS considers any proceeds (ICO or token sale) to be revenue, not fundraising.

Source: Forbes November 21, 2017 13:52 UTC