I recently spoke with Catherine Hernandez-Blades, Chief Brand & Communications Officer at Aflac, to learn more about Aflac’s evolution from a communications perspective, its steadfast commitment to being a purpose-driven brand and innate ability to enhance its reputation. Kwittken: Upon joining Aflac, how did you redefine Aflac’s comms organization in terms of its role and structure within the larger organization? I was asked to come in as the leader of Corporate Communications and ensure that the newly formed team gelled quickly and performed to expectations, which we have consistently exceeded from day one. The second has to do with building their personal brands and reputations on social media. The good news, and the purpose of those particular remarks that you reference, is that companies who engage in meaningful social purpose activities do better financially.

Source: Forbes January 10, 2019 18:15 UTC