“Its initial growth in Europe, particularly in France, where it dominated the radio charts for months, hinted at its potential,” says Oghenejobo, Mavin’s COO. The Grammys acknowledged that growth by introducing the best African music performance category; the award will be given out for the first time next year. We’re seeing the industry’s institutions change, and we’re seeing it on the top 40 radio charts as well as the Hot 100. It’s a really exciting time.”Some of that is due to the success of collaborators like Rema and Gomez. “With determination and respect for the craft, there’s limitless potential for what African music can accomplish.

Source: The North Africa Journal December 11, 2023 16:04 UTC