Unfortunately, these comments were not in that vein, and by Monday afternoon, "Lady Doritos" was a trending topic on Twitter. "The reporting on a specific Doritos product for female consumers is inaccurate," a spokeswoman told Forbes on Tuesday. "We already have Doritos for women–they're called Doritos, and they're enjoyed by millions of people every day." The difference between these items and "Lady Doritos," says Jill Avery, a senior lecturer at Harvard Business School, comes down to utility. As musician Nathan Sharp quipped on Twitter: "Why would Doritos market quiet and less messy chips as 'Lady Friendly Doritos' and have a huge PR fiasco instead of just calling them 'Discreetos?'"

Source: Forbes February 06, 2018 22:07 UTC