One of the biggest threats to Facebook’s future as an advertising behemoth is public policy and ... [+] Congress. Twitter’s 2019 ban on political advertising, and Google’s September 2020 ban on political advertising, put enough pressure on Facebook that Zuckerberg implemented a political advertising ban. Meanwhile, Facebook probably lost tens of millions in advertising revenue over the span of a few months. “Unlike Facebook, our pay structure will be on our public payroll page, and influencers can earn extra compensation by driving downstream attention to content.”Policy changesOne of the biggest threats to Facebook’s future as an advertising behemoth is public policy. The future of digital advertising is more nuance, with greater influence and less data accessibility for businesses.”The future of FacebookIn less than two decades, Facebook has become indispensable to hundreds of thousands of businesses, nonprofits and political groups.

Source: Forbes May 24, 2021 22:18 UTC