The most amazing thing about the recent Facebook crisis with Cambridge Analytica is how long it took people to care. The Facebook data was used to create personality profiles based on five personality traits. Kogan then started working with UK company, Strategic Communications Laboratories (SCL), on a “large research project” to analyze U.S. Facebook users. Kogan impermissibly shared the Facebook data that GSR had gathered with SCL and its U.S. subsidiary, Cambridge Analytica. Financed by Republican financier, Robert Mercer, Cambridge Analytica performed targeted analysis using the Facebook data to help shape campaign messages.

Source: Forbes March 27, 2018 16:20 UTC