And his intellectual, energetic (authentic) voice is entirely absent from any of the writing he does. Because he’s two different people—one online and one off—he has no clear brand voice. They’re excited about the prospect of working with you and all that power is coming from your authentic voice. Herein lies a common mistake I see most small business owners make when it comes to branding their business. Our bold, authentic voice and brand turns many people off.

Source: Forbes April 25, 2018 15:33 UTC