There is a century of proven lessons in how print advertising can effectively and creatively build brands and drive demand. Against a backdrop of digital growth, print advertising is declining, but does that mean it also has to be terrible? Marketing Sherpa had a study in 2016 that showed print advertising as the most trusted format when making a purchase. Print ads in top-tier business pubs like Bloomberg BusinessWeek can run anywhere from $25,000 to $60,000 for a full page ad. His advice for advertising is perfect for print.

Source: Forbes January 04, 2019 14:26 UTC