CEO, VPN.com: The $1M Domain Name - We help brands, entrepreneurs, politicians and athletes acquire premium domain names for their vision. A premium domain name is a high-quality domain that investors often buy and sell with the aim of making a profit. While Google has reported it does not weigh keywords in domain names, I've found it's generally true that domain names with keywords make up an outsized share of the first-page results. While these registrars offer leases to unsold domain names, they typically provide marketplaces where investors can buy and sell domain names as well. Domain auctions occur online with registrars, but physical domain auctions aren't uncommon, either.

Source: Forbes July 06, 2021 13:07 UTC