The result is a mix of luxury brand worship, Korean streetwear, video game fantasy and Japanese “kawaii” culture. Louis Vuitton teamed up with League of Legends, the most popular esport in the world, for a limited run of capsules and shirts. And the designer Jeff Staple, often credited with kick-starting the collectible sneaker revolution, worked with the Overwatch League on a line of jerseys. “I feel that while streetwear was rising, gaming culture was also rising,” Mr. Staple said. “In 2018, when Overwatch League first reached out, that’s when the paths started to cross.”

Source: New York Times January 26, 2021 15:33 UTC