Yet those same companies go to great lengths to argue that they are not “selling” their users’ data. What does it mean for companies to “sell” our data in today’s data hungry world? Moreover, Zuckerberg’s equivalency between advertising revenue and writing a check demonstrates that the company sees little difference between selling access by advertising and selling access by check. Walgreens offers a useful comparison to Facebook’s definition of “selling” user data. It also did not immediately respond to a request as to how it views the threshold of anonymity of user data.

Source: Forbes December 15, 2018 20:48 UTC