BarkleyThe myths about Marketing to Gen-Z can sink your brand — that’s why I wrote a book about it. Beyond how this cohort impacts trends from technology to food culture, Gen-Z is impacting brand behavior as well. Jeff Fromm: Tell us a little bit about the Gen-Z Most Loved Brand report. My team recently looked into the nuances of Gen-Z lifestages to identify how brands can meet the unique needs brought on by COVID-19. Or would you put additional weight on one metric over the other as it relates to being relevant with Gen-Z?

Source: Forbes August 19, 2020 14:48 UTC