Turns out that many feel more inspired and adventurous in their drink choices while on vacation, looking for something out of the ordinary. Nearly half of all Americans cheat on their go-to drinks when on vacation, as this year’s survey revealed. They are opting for choices that suit the mood of their destination, rather than their usual drink of choice. Ready-to-drink cocktails were another popular drink in weekend destinations last summer.”When it comes to wine, the study discovered something surprising: Gen Z wants more red wine. But now, ready-to-drink cocktails, which are booming, could reverse that 2020 trend.

Source: Forbes May 27, 2022 17:54 UTC