Just under 112 million U.S. viewers were glued to the television watching the Super Bowl last year and for many of them, the commercials between the action were just as important as the game itself. These days, the average price of a 30-second spot during the Super Bowl broadcast comes to $5 million with plenty of brands willing to splash the cash in the hopes of getting consumer's attention. The first real blockbuster commercial, that spot helped Apple kickstart it's remarkable rise, as well as creating the phenomenon of epic the Super Bowl advertisements. Interestingly, Budweiser and co. must be doing something right with their commercials because 65 percent of American viewers associate Super Bowl ads with alcoholic drinks. That's according to Statista's 2017 Super Bowl Survey which also found that people also associate food and automobiles strongly with commercials on Super Bowl Sunday.

Source: Forbes February 03, 2017 12:33 UTC