“Dan Barber” and “Walmart” are practically antonyms, but the former has a new project that he thinks should be of interest to the latter’s customers. “The big seed companies are interested in a seed that works in New York, and in Southern California, and Texas, and Canada, and Mexico, and China. So in taking the company live on Tuesday, the team is launching seven new seed varieties. The result of this process are seeds that not only carry more flavor, but are more nutritious and also carry better disease resistance. The success of the Honeynut is why Barber is ambitious in his vision for where Row 7 can go.

Source: Forbes February 27, 2018 16:03 UTC