NEWARK, N.J. (CNN) On his first day as a presidential candidate, Sen. Cory Booker sent a strong message about what his primary campaign will look like and the types of Democratic voters he will engage with a campaign rollout that spoke directly to African-American, Latino and female audiences. Booker's first interviews bypassed more mainstream media in favor of a targeted approach, taking his message directly to a trifecta of groups that Booker will aim to win over in a Democratic primary. "The rollout wasn't just, how many eyeballs can we get on this?" As a newly announced presidential candidate, Booker called in to the "Tom Joyner Morning Show," an urban radio show that caters to a black audience, on the first day of Black History Month. "I wanted to come on this show, Tom, because of what you mean to so many people in this country," Booker explained.

Source: CNN February 02, 2019 22:44 UTC