The phrase harks back to a time when network TV was awfully important. Network TV isn’t what it used to be, but the CBS battle is sufficiently juicy to have occupied the New York and L.A. media for the past several weeks. A reunion (the companies were under the same roof until 2006) would actually fall pretty much in line with the strategic reaction of other TV powers to the streaming revolution, which has been to double down on traditional TV content. But Netflix is hardly turning out to be the hit factory that its own big content production budget was supposed to make it. And depending on how things play out at the Tiffany Network, CBS’s Mr. Moonves, who began life as a TV actor, may even be available to play himself.

Source: Wall Street Journal June 01, 2018 21:45 UTC