An interview with Emily Inverso, an editor for digital editorial sponsorships, who previously held positions as mobile editor and content producer at Forbes. Marketers value metrics so much that a key question can get lost in the numbers: Clicks and impressions aside, how good is your brand’s content? In that spirit, we asked Inverso to highlight five recent top-performing Forbes posts that she considered especially good – and tell us what made them strong. “A series of bright, beautiful photos keeps readers scrolling and engaged with this piece,” Inverso said. They often deliver more information than a paragraph of text and are much easier for readers to consume.”Delivering good advice.

Source: Forbes March 08, 2018 19:07 UTC