Programmatic advertising has firmly planted itself at the centre of the digital advertising ecosystem. There is no doubt programmatic advertising has changed the marketing landscape, possibly forever, and just like with any new development there is a period of learning and growth that looks different for everyone involved. Skipper Lomiwes, Programmatic Lead at TVNZ says this is a key part of what makes CTV such a unique platform. During a year filled with pandemic uncertainty there is no doubt that advertisers needed more flexibility and this resulted in massive growth and shift to programmatic advertising from advertisers and agencies. “[Programmatic advertising] meant they could turn things on and off and shift advertising budgets.

Source: Stuff May 11, 2022 20:44 UTC