OTTAWA—Erin O’Toole’s inner circle believes the Conservative party has a “brand problem” they need to counter to be competitive in the next federal election, sources tell the Star. And three separate sources told the Star that morale within the party’s caucus is low, with MPs anxious to be told what, exactly, O’Toole’s plan is. This is the narrative pretty much every time the Conservative party gathers for a convention. But the Conservative caucus remains largely in the dark about what pitch O’Toole intends to take into that election. To that end, they’ve been extensively polling and running focus groups on what Canadians want from the Conservative party.

Source: thestar February 28, 2021 13:52 UTC