We’ve heard this a lot throughout the Privacy Project — even from people we found in the data after we showed up on their doorstep! None of us really has a choice to participate in tracking or not — the system just serves up location data, usually without us noticing. Once your location is collected, you’ll never get it back — you’ll never know where it’s gone, who’s bought it, who’s looked at it. If our data simply leaked online for everyone to see, it could ruin relationships, people could be fired, and so on. You don’t need to be so concerned today that you throw your phone in the lake.

Source: New York Times December 26, 2019 18:00 UTC