Amazon Prime Video has taken an early edge over Netflix, signing up 9.5 million active subscribers since its launch in December. At 4.2 million a little over a year after its launch in India, Netflix has less than half the number. According to content producers, both are very aggressive, have ambitious programming budgets and keen to stream original content to their platforms. Both Amazon and Netflix are eyeing original content. It has also announced 18 original shows for India, making it Amazon’s largest market for original shows outside the US.

Source: Hindustan Times April 10, 2017 01:41 UTC