It’s been described as looking like detergent and tasting like cough syrup, but millions of people don’t care what the critics say. All they want is to get their hands on the drink everyone’s talking about – and if they have to dig deep in their pockets, then so be it. When Prime first landed in South Africa, a handful of retailers and private sellers were flogging it at prices not seen since the hard lockdown of 2020: between R480 and R700 for a 500ml bottle, followed by a burgeoning second-hand market for empty bottles at R100 each.

Source: Washington Post May 12, 2023 10:53 UTC