As Mr. Trump is poised to once again become a private citizen, here is the landscape for his family business. Mr. Trump may begin selling his name again. When Mr. Trump entered the White House in 2017, Trump Organization executives said the company had left behind more than two dozen such branding deals, including in China, Israel and across South America. As Mr. Trump leaves office, he is popular in some countries, and his brand is widely recognized. The payments often decline after units in residential buildings are sold, unless the Trump Organization makes parallel agreements to manage the properties.

Source: International New York Times November 08, 2020 16:34 UTC