“There is significant economic unease, but current economic data and the recent momentum of the economy show that we can expect a much stronger holiday season than last year,” Kleinhenz said. That is why I called Paul Walsh, IBM’s global director of consumer weather and climate strategy, for the real holiday forecast. What Walsh sees in the clouds for the holiday shopping season is an unseasonably warm October and November which will slow demand for winter and holiday season goods. “Early cold weather in October is among the best upside drivers in the retail toolkit,” Binetti wrote. If it happens on a weekday, it could stimulate heavier weekend shopping for cold weather items.

Source: Forbes October 08, 2019 13:07 UTC