A Wharton professor hints that Snap and Blue Apron lack sustainable business models and explains why. Before getting into that, let's take a look at how Snap and Blue Apron are doing. Blue Apron shares are down 66% since they went public in June 2017 and 26% of its shares were sold short as of May 15. As he said, "Before scaling, companies must figure out how to lower their cost of acquiring and servicing customers as they grow. Based on Allon's analysis, it strikes me as unlikely that either Snap or Blue Apron will remain independent companies.

Source: Forbes June 06, 2018 12:33 UTC