Western traditional medicines meets Eastern marketSUPPLIED Artemis general manager Leigh Kite is supportive of the Natural Health Products Bill. Kiwi natural healthcare company Artemis is reaping the benefits of China's reliance on traditional plant based medicines. General manager Leigh Kite said New Zealand's reputation has meant Chinese consumers want to experiment with Western herbal medicine which they think is safe. There's a trust in foreign products that Chinese consumers don't have in their own products," Kite said. We're solely focusing on China because the market in itself takes a lot of resource.

Source: Stuff June 24, 2017 23:37 UTC