WestJet's new ad campaign boasts that it doesn't overbook flights and bump passengers. The commercial ends with a WestJet employee saving the day; she informs the stranded passenger that WestJet doesn't overbook its planes, and offers to help him get a flight. 'It's not always pretty'WestJet's campaign includes a Twitter hashtag: #OwnersCare and a blog that outlines why airlines overbook flights — and WestJet doesn't. WestJet's ad makes it clear that the airline doesn't overbook flights, a policy the company has always had. If the federal government gets its way, WestJet's message that it doesn't overbook could soon fail to be a selling point.

Source: CBC News June 09, 2017 09:00 UTC