Dominic Price's arrival as technical director had long been expected. It was a role Albion hinted at in the summer when Andrew Nestor was still there as president and sporting director. The most recent success is 19-year-old Ollie Bostock, who scored his first senior goal just last weekend, so there's a solid base for him to build on. The former defender has been with the club for eight years and was credited with bringing Carlos Corberan in 2022, though. As for Price, he wants to 'drive standards', which have drastically slipped in recent times.

Source: BBC March 05, 2026 18:16 UTC