Wendy’s highlights new deal with One NZ Warriors via MetroEXPWith the help of creative agency MetroEXP, Wendy’s NZ is highlighting its new ‘Everyone’s Your Mate’ campaign which leverages its sponsorship of the One New Zealand Warriors. Featuring fan-favourites Wayde Egan, Dallin Watene-Zelezniak and Marata Niukore, the boys appear suddenly at the very sight of Wendy’s. The campaign cheekily emphasises that even your heroes become your mates when there’s Wendy’s involved. Penny Wolhuter, Managing Partner of MetroEXP, says: “With the rising cost-of-living, many consumers are seeking convenient and affordable meal options. This campaign delivers that message with a few of the One New Zealand Warriors players in a fun and engaging way.”An integrated marketing effort, including social media, digital advertising, in-store POS and video content, will support the Mates Rates campaign.

Source: Stuff March 19, 2023 20:58 UTC