A good way to think about what belongs is whether a product or service helps a person feel better or healthier. But beauty products, especially skincare, perform the same emotional function and many consumers are motivated to buy them for reasons relating to wellness. Consumers who buy products with attributes like authenticity and sustainability experience a feeling of wellness when they buy those products. That broadens the range of who can buy what for acquirors who are thinking about benefiting from the growing trend of wellness. Seymour of pH-D Feminine Health says, “Consumers want wellness information that is authentic.

Source: Forbes February 08, 2021 12:56 UTC