Billboards or out-of-home (OOH) advertising have become part of the common fare for motorists and pedestrians going to work or school these days. With the unforgiving traffic situation in the metro, billboards have also become welcome diversion, even entertainment for the weary. In a forum organized by MacGraphics Carranz last week, Lim cited data from AGB Nielsen showing digital media growing aggressively over the past two years. Lim noted that from transit to transport ads, from tarpaulins to LED displays, OOH is reinventing itself in the digital realm. With the Christmas season setting in, expect LED displays to provide visual relief as the traffic gridlock worsens.

Source: Philippine Star November 04, 2017 16:41 UTC