Doctors at the University of Wisconsin treat Scout. But this year, WeatherTech watchers will be seeing a twist: a 30-second ad during the second quarter of Super Bowl LIV on Sunday that features only the efforts of a veterinary school to restore MacNeil’s seven-year-old dog, Scout, to health after a dire cancer diagnosis. “I’m not aware of” any precedent or model for this kind of highly personal appeal during the Big Game, MacNeil told me. He also wouldn’t have blamed them, MacNeil said, for being skeptical after he told UW officials how he planned to express his gratitude. Mark Markel, dean of the UW School of Veterinary Medicine, said in a press release that the commercial “is an amazing opportunity” for the school and “for veterinary medicine worldwide.”

Source: Forbes January 30, 2020 05:15 UTC