WeatherTech's CupFone. WeatherTechWeatherTech has flooded Americans with high-impact advertising of its premium automotive floor mats and created one of the biggest automotive aftermarket brands — whose main products have been mimicked by a number of OEMs. After less than two years on the market, the family of universal portable cell-phone holders already has cracked $100 million in sales, MacNeil told me. Introduced in 2018 at the Specialty Equipment Market Association show for the automotive aftermarket, the CarFone family of equipment fits into any automotive cup holder and supports a wide range of mobile devices. MacNeil’s own dog, Scout, stars in WeatherTech’s Super Bowl ad that is to air on Sunday.

Source: Forbes February 01, 2020 04:07 UTC