Studies have shown that wearing red might give you a boost of confidence. A study carried out by researchers from Germany and published in 2017, had 180 university students wear either a red or blue shirt. Due to the fact that red draws the eye’s attention, students who wore red subsequently rated themselves higher in attractiveness and sexual appeal than students who wore blue. People who feel insecure may feel worse when wearing red as the colour might bring unwanted attention to them. Also, men also view women as more attractive and sexually desirable when they wear red lipstick, a red dress, etc.

Source: The Guardian August 27, 2018 13:41 UTC