“Presuming that one’s personal financial life can function on investors’ money is erroneous. : Apart from personal funds, secure adequate funds for the startup for the initial stages so that you don’t dip into the former to sustain the latter. Do not dip into household funds for business capital or route your startup money for personal emergencies. Test gradually and check if the users will pay,” she adds.It’s also important to zero in on the right market and customer segment. Identifying the right market which is ripe to grow quickly is crucial,” says Babel.“One of the biggest reasons startups fail is cash-flow estimation.

Source: Economic Times May 27, 2024 01:04 UTC