We have learned that there are hazardous terrains, not just sunlit uplands, that lie before any organization embarking on a purpose journey. Check out WeWork cofounder Adam Neumann’s article about the differences between the purpose of The We Company (umbrella organization for all We brands) from WeWork’s purpose. It turns out their customers simply wanted safety. What value do you provide to society, customers and your supply chain? In its move to it’s now-famous “Zoom-zoom” campaign, Mazda focused its purpose on “creating and offering the soul of a sports car.” Inspiring?

Source: Forbes October 03, 2019 18:42 UTC