'We want authentic': how NBC's British commentators won the US audience - News Summed Up

'We want authentic': how NBC's British commentators won the US audience


The audience has been with the Premier League for many, many years. The 10 December match between Manchester City and Manchester United drew 902,000 viewers, 71% more than Premier League matches telecast at the same time all of last season. But the Premier League seems to have found a niche here – if, for no other reason, that it has a spot in the US sports landscape. At a shade under two hours, a soccer game, unlike a plodding, three-hour-plus American football game, requires less of a time investment. “What we’ve tried to do from the start is talk in a normal way about football,” Earle said.


Source: The Guardian December 14, 2017 13:41 UTC



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