Morocco’s Imad Benmoussa, who became director for Egypt and North Africa in February 2017, drinks, talks and lives Coca-Cola. TAR: You have been in charge of North Africa since February 2017. Egypt, Algeria and Morocco, due to the size of their populations and the structure of their markets. The second-­largest is Equatorial Coca-Cola Bottling Company (ECCBC), which covers some parts of Algeria, Morocco and Mauritania. From the July / August 2018 print editionPhoto: Imad Benmoussa, Director for Egypt and North Africa, Coca-ColaCredits: MOHAMED DRISSI KAMILI for JA

Source: The North Africa Journal August 24, 2018 14:03 UTC