We need to talk about the ‘reload trap’ - News Summed Up

We need to talk about the ‘reload trap’


But to what extent do providers stick to this commitment of really giving the best of the best, especially in the pre-paid industry? A recent topic of discussion amongst pre-paid users in Sri Lanka is the strategic segregation and pricing of reloads, with the revelation of deliberately leading customers into a vicious “reload trap”. Many local providers are offering monetary, data and other stipulated reload packages at attractive prices – but that’s all they really are, attractively priced. This trend has resulted in over three million reload cards being purchased a day, totalling a colossal 90 million a month. Airtel to Airtel calls are unlimited throughout the validity of these packages, and a number of free minutes are allocated for Airtel to other networks.


Source: The Nation August 18, 2021 18:33 UTC



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